What is brand awareness?
1. the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Brand awareness is the foundation of your business. It is the familiarity consumers have with your brands distinctive goods, services, image or qualities. It is the driving force between consumer-based decision making.
It’s simple; you can have the best product or the best service in the world, but if no one knows about it you won’t make any sales. Brand awareness drives repeat revenue, customers will continue to buy from brands they know, trust and have a relationship with.
Want some new trainers? I bet Nike sprang to mind.
“Every little helps” – I bet you know exactly which supermarket this is.
Corporate video is one of the easiest ways to not just get your brand out there, but really convey who you are to your customers.
According to ISPO news, “90 percent of all purchasing decisions are made subconsciously. We use mental shortcuts to skip the process and avoid being overwhelmed by the number of available options from competitors.”
A good marketing campaign, driven by a memorable and evocative video keeps your brand at the forefront and the subconscious part of your customers mind. Keeping them coming back time and time again.
Social Media – Content Marketing at Your Customers Fingertips
It seems like everyone has a smartphone these days, or a tablet, laptop or maybe just a good old-fashioned desktop PC. With computers at every customers fingertips it’s every marketeers dream. It’s never been easier to get your brand quite literally in to your customers hand.
Social media has created the ultimate marketing platform, all you need is great content and the marketing almost takes care of itself, through likes, shares and re-posts quickly a campaign can become viral.
However, fail to jump on the social media train and you can quickly see your brand left behind. 93% of all customers questioned said they would not buy from a brand that they could not see other consumers views on. Social media is an open and honest marketing platform.
Increased Market Share and Sales
By building brand awareness, you can also increase your market share. If you are the first to the punch in getting your brand fused into customers’ minds, you will raise the barrier to other companies that are trying to enter the market. It’s not unknown for a start-up company to overtake the well-established brands purely by keeping their business in the minds of customers.
Brand awareness drives incremental sales.
There are many ways you can go about boosting brand awareness amongst consumers, but nothing quite has the same impact as a well designed content lead campaign. A video is a creative and powerful tool.