Planning your Promotional Video

Last week we talked about the first steps of producing a corporate video. Starting with what style of video you’re after, and the purpose of the video, so that you can show your videographer. 

This week is all about what happens next, planning your promotional video.

Before the filming starts, we need to plan out the structure of the film. That’s where storyboarding comes in to it.  

You might have heard of storyboarding before, usually associated with Hollywood movies where they have a concept artist work on visuals for how the film will look. Well, for a corporate video it’s just the same! Except, with less of the super fancy artistry, it usually involves plenty of stick men! Camera angles and scenes are the main things we focus on when storyboarding: If there’s an interview, is it straight to camera? Maybe a tripod medium shot, with a secondary close-up angle shot handheld.

Working with your videographer to plan your promotional video

Storyboarding helps plan the visual side of the film, but before that its the script where we put the structure together. For a short film or a movie this would be very detailed, detailing technical information such as colouring for the scene, as well as the characters and their dialogue. This is where your promotional video differs. Your videographer will work with you to list out the main sections of your video. How are we going to open the film, with an establishing shot of the location? What about b-roll footage to cut away to during an interview? Maybe with a cinematic sequence of your company’s product, introducing a voiceover that then leads to the interview.  

Promotional Videographer.jpeg

Structuring your promotional video

During the storyboarding we’ll discuss the locations for the shoot, something that needs more thinking about that a lot of people give credit for! Is your company’s head office really the best location? Maybe hiring out the board room works for some offices, but what about open plan offices where there’s lots of noise? Maybe we need to plan an early morning or after-hours shoot? This is where a walkthrough with your videographer is vital, for them and for you. It’s less than ideal to face your videographer with a completely unknown set, forewarned is forearmed as the saying goes!  

Next steps and letting your videographer loose!

So, once we’ve planned our shots, got a loose structure for how we want the film to progress, chosen where we want to film, it’s then time to select the talent and start filming!  

Next week we’ll be back with the third part in this series where we’ll go over what to expect when the cameras start rolling, selecting the right people to put in-front of them, and how to be prepared for the unexpected!  


Adam Hughes